Conformity:
Conformity is the tendency to adjust one’s thoughts, feelings, or behaviour in ways that are in agreement with those of a particular individual or group, or with accepted standards about how a person should behave in specific situations.
Informational Influence: people are influenced by others because of a desire to be correct and obtain accurate information
Normative Influence: people are influenced by others to gain rewards or avoid punishment
Referent Informational Conformity: an individual identifies with a particular in-group and conforms to group norms, to increase similarities and increase out-group differences.
*these influences can occur simultaneously.
Ethically Focused Research
Justification
Is research into conformity worth the stress it places people under?
- Asch – deception but does not harm
- Zimbardo – caused harm
ibmynotes 